Visual vs Technical – The great web design balancing act.

	The two great opposing forces of any web project: visually compelling design verses technical mechanics of those designs. Sophisticated graphic design usually drives a website’s construction. If it looks good, it must be a good product or service right?
Subordinating usability and content to casual entertainment, the WOW factor, not only diminishes your site’s effectiveness, it may actually hurt your brand identity. Technical underpinnings that serve the cyber experience, with the cleverest server side robustness and client browser theatrics, can result in the unsatisfying user experience.

No Mystery Meat Here

Web sites should be built intuitively, so that customers know exactly where they are, where they want to go and get back from where they were. Make your site easy to use, help the visitor find the information they’re looking for.

Make navigation that’s obvious, avoid Flash driven ‘mystery meat’ rollovers. Keep the clicks to a minimum. Eliminate value free bells & whistles. Make every element contribute to the message or call to action.

Regain control. Spend Less. Do more.
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